Dominus wrote about Playboy yesterday. The thing I don’t understand about Playboy is how their logo has become such a huge fashion accessory among teens in the U.K. When I was visiting my mum last week I noticed a strange pink glow coming from an upstairs room. Upon further investigation I discovered that my little sister has had her room redecorated. The walls have been painted a glowing pink with stencilled Playboy logos in black. She has a Playboy bedspread, pillows, lamps and CD player. She wears Playboy jewellery and asked me, when she saw my nail art, if in Japan they can paint Playboy bunnies on your nails! I ran a search on Argos, the sort of place that my sister shops, and they have 109 different products displaying the Playboy logo. Hopefully she won’t have all of these when I next go to visit.
She has no concept of who Playboy are beyond the rabbit head logo and that there is some connection to pretty girls. She’s aware of the music video with Justin Timberlake and Nelly – but again that’s just girls looking pretty. Or at least that’s what she tells me.
I took a quick look at the financial report from the Playboy group and although their revenues are decreasing in some areas their Licensing Group revenues are increasing. In 2004 they reported revenue of $12.4 million for international licensing whereas in 2006 the figure was $22.8 million. So it would seem that it’s more than just my little sister who wants goods that display the Playboy logo.