What Did They Spend It On?

Tony comments on boo hoo.

At the point of Boo’s collapse, we’d built BlackStar to a turnover of $1m per month, with a total operating spend (excluding marketing) of less than $2m in the two years we’d been trading. Our product development costs (i.e the website, and all our fulfilment and customer service systems etc) had been less than $200k, whereas Boo had spent $250k solely on the feasibility study for theirs!

This stuns me! When I think of all the things we could have implemented at BlackStar with $250k…

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